Marketing Manager

Role Description

We are seeking a full-time Marketing Manager to join our on-site team in Cherryville, NC. This position is responsible for helping design and implement the credit union’s marketing strategy under the direction of the CEO/COO while effectively managing marketing resources and initiatives. The Marketing Manager will work closely with senior leadership to develop and oversee marketing campaigns from concept through execution and measurement, ensuring promotions meet established goals and objectives.

Day-to-day responsibilities include developing marketing business plans, creating timelines and budgets, executing advertising and promotional campaigns, overseeing public relations efforts, analyzing market trends and demographic data, and identifying opportunities to strengthen member engagement and business growth. This role will also ensure effective communication of marketing programs throughout the organization, contribute strategic recommendations through data-driven analysis, and represent the credit union at community and external events. The ideal candidate is a motivated, collaborative professional who can manage multiple priorities while maintaining a strong focus on creativity, strategy, and results.

Qualifications

• 2–5 years of related marketing or communications experience preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• Experience developing and managing marketing campaigns from planning through performance measurement

• Lead and manage the credit union’s social media presence and digital engagement strategy across multiple platforms, including content creation, scheduling, community engagement, analytics, and brand consistency

• Strong understanding of advertising, promotions, public relations, and market research

• Excellent communication, presentation, and interpersonal skills

• Ability to analyze trends, interpret data, and make strategic recommendations

• Strong organizational skills with the ability to manage multiple projects and deadlines

• Ability to collaborate effectively with leadership, staff, community leaders, and external partners

• Positive, team-oriented mindset with a commitment to accountability and results

• Experience within financial services or a community-focused organization is a plus

Company Description

Carolina Federal Credit Union has proudly served its members and community for more than 50 years by providing trusted financial services with a personal touch. Founded in 1969, Carolina Federal Credit Union is committed to helping members achieve financial success while building meaningful relationships within the communities it serves. The credit union values teamwork, positivity, and creating exceptional experiences for both members and employees.