Marketing Manager

Build a deep understanding of our products, history, growth, and market relevance to communicate our trajectory with clarity and impactProduct Marketing: Own product marketing strategy, including messaging and positioning, narratives for clients and broker partners, market and competitive analysis, pricing and packaging, collateral and white paper development, and new product launchesExternal Communications: Act as a primary company spokesperson with press and industry analysts. Maintain editorial oversight for all content released on behalf of the companyInternal Communications: Establish and implement marketing policies, ensuring consistent communication of brand standards and strategy across the organizationBrand & Digital Marketing: Define and oversee brand strategy, directing external partners to execute advertising, branding, and digital marketing initiatives that strengthen market presenceEvents & Field Marketing: Manage Understory-led conferences – deliver live/virtual trainings at Understory-hosted risk-mitigation workshops, member group captive conferences, and webinars in partnership with our meteorologists and risk/ops teamsPartner Marketing: Collaborate with Sales to create and manage channel and partner marketing strategies, publish updates on risk mitigation wins and client learnings, campaigns, and supporting collateral to train new and existing retail agents on our program structure, underwriting philosophy, risk-mitigation best practices, and how to use our alerts with clientsPerformance & Analytics: Define, track, and report on key performance metrics to measure the effectiveness and ROI of marketing programsIndustry Engagement: Travel up to 25% to represent Understory at key industry events, conferences, and partner engagements You're exactly what we're looking for if you: Understory is a leading provider of insurance solutions built for the era of climate change. Understory, headquartered in Madison, Wisconsin, is poised to rewrite the story of insurance.