Marketing Manager

Bank’s marketing consultants play a significant role in developing marketing materials, and that relationship requires effective and efficient coordination by the Marketing Manager. In coordination with marketing consultants, update content on the Bank’s website, internet marketing, and social media, including branding, social media incorporation, all content and copy accuracy for Bank and community levels Develop, implement, and manage the social media strategy to align with the company’s strategic goals and ensure new content is regularly posted on social media to promote brand awareness Define the most important KPIs and measure the success of marketing initiatives Incorporate CRA (Community Reinvestment Act) opportunities into the Bank’s marketing strategies wherever possible Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media Help plan and attend internal and external events to ensure proper bank representation Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services Minimum of 10 hours CRA volunteer hours per year. This is compensable time and mileage is reimbursed Other duties may be assigned Bachelor’s degree in communications, marketing, public relations, advertising or related field, or equivalent experience Minimum 5-10 years of hands-on digital communications/marketing experience required (including social media, website, online communication design/development, copywriting) Highly proficient in social media outlets including, but not limited to, LinkedIn, Facebook and Instagram Proficiency with Microsoft Office products required Proficiency in Adobe Design Standard Software and other technical software Effective interpersonal, verbal, and exceptional written communication skills Strong project management skills, well-organized, with an excellent eye for detail Self-directed and able to work with minimal supervision Have an excellent ability to prioritize and work on multiple projects and tasks in a fast-paced environment to successfully meet deadlines Ability to travel to various locations The work environment is typically quiet to a moderate noise level.