Marketing Manager

Job Description The Marketing Manager is Responsible for coordination of all the Bank's marketing strategies: branding, social media, digital presence, website, marketing materials, and public relations activities, both external and internal. This position requires that the individual work in office, independently, and with minimal supervision. ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING: Managing all members of the marketing department to ensure the objectives of the department are met, including assigning projects/tasks, providing mentoring and guidance, tracking progress toward completion, and holding staff accountable for their actions Reviewing and approving timecards as necessary and managing time off for staff General objects of the marketing department falling under the responsibility of this position include the following Track all marketing initiatives to ensure the department objectives are met and marketing materials are delivered timely Coordinate with consultants to develop collateral materials including advertisements, flyers, brochures, event-specific materials, promotional gifts/giveaways, bank letterhead, business cards, etc. In coordination with marketing consultants, update content on the Bank's website, internet marketing, and social media, including branding, social media incorporation, all content and copy accuracy for Bank and community levels Develop, implement, and manage the social media strategy to align with the company's strategic goals and ensure new content is regularly posted on social media to promote brand awareness Define the most important KPIs and measure the success of marketing initiatives Incorporate CRA (Community Reinvestment Act) opportunities into the Bank's marketing strategies wherever possible Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media Help plan and attend internal and external events to ensure proper bank representation Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services Minimum of 10 hours CRA volunteer hours per year.