Marketing Manager

Job Description: Ardenland Marketing Director

General Job Description

We’re looking for someone eager to be our Marketing Director/Content Creator. This is an integral, full-time, in-person role here at Ardenland, a concert promotion company based in Jackson, Mississippi. You will lead marketing efforts for all ardenland produced events. Ardenland produces hundreds of concerts throughout Mississippi, operates and books multiple venues throughout the state, and produces multiple festivals throughout the South. Ideally looking for a music industry professional with experience in marketing, customer relationship management, and data analysis. If you are a creative, ambitious, and agile individual able to balance competing priorities and tasks, all while embracing and fostering a culture of feedback to improve oneself and others then we welcome hearing from you.
Marketing Director Responsibilities

Manage all ardenland event and concert marketing, including social media accounts (META/TikTok), press releases and email blasts (Mailchimp)Responsible for radio, TV, print and social media advertisingKeep websites (Squarespace, Wordpress) up to date, including event calendar, concerts, press, blogs, etc.Manage engagement and growth in all marketing aspects. Provide monthly analytics on Website, Meta, Google, and Mailchimp for each venue/festivalCreate an annual marketing strategy for each venue yearly adjusted from the previous year's analyticsDevelop and maintain marketing to showcase ardenland as a premier concert promotion company in Mississippi and throughout the southeastDevelop and maintain a brand and “voice” for each venue/event/festival and stay consistent throughout all marketingDesign posters, rack cards, print ads and other necessary materialDevelop, manage and promote merchandiseCommunicate marketing strategy with tour managers and localize all press assetsEstablish and maintain a Street TeamEvent project budget trackingSupport and highlight our sponsors and clients

Necessary Qualifications

Ability to handle interruptions, maintain focus on tasks, and produce timely, accurate work with a positive and professional attitudeAbility to multi-task in an extremely fast-paced environmentAbility to work as part of a teamAbility to write copy for and send out press releasesEfficient in Adobe Creative SuiteEfficient in Meta Business SuiteExperience with CanvaExperience with Squarespace & WordpressExperience with MailchimpKnowledge of Microsoft Office, Excel, Google Suites, DropBox

Preferred Qualifications

Experience and/or interest in the live music industryIn-depth and diverse knowledge of musicAbility to listen and follow directionsCreative self-starter with an ability to think outside the boxExcellent project management and organizational skillsStrong communication skillsAbility and willingness to work evenings, weekends, and flextime when necessary. Ability and willingness to travel (car and/or plane)A demonstrated ability to manage multiple projects in an organized manner that involves a variety of clients/partners and many moving partsDesire and ability to engage in discussions at the workplace, including but not limited to engaging in training, workshops, and critical discussions for how we can better serve each other and our community Represent the mission, values, and philosophy to staff, community partners, and the public by modeling and implementing values of equity and inclusion in decision-making and daily workTech-savvyKnow how or willing to learn how to have fun at your job

The Job

Full-time based on 40 hours per week (although events and clients’ need can sometimes extend beyond this) We offer paid holidays, sick days, vacation days after 60+ days of employment.

If you feel fit to assume the position as Ardenland’s Marketing Director, submit a resume, accompanied by a cover letter to Arden Barnett [email protected] describing why this position is of interest and your personal and professional experience that has prepared you for this role.