Marketing Manager

Our client is seeking a Marketing Manager – Demand Generation to join their growing clinical research team in Ogden, Utah. This is an onsite opportunity for a proactive marketing professional who is excited to build scalable patient recruitment strategies, improve marketing performance, and make a measurable impact on business growth. Do you enjoy improving processes and driving results in a fast-growing organization? A Day in the Life of the Marketing Manager – Demand Generation Plan and execute marketing events, community outreach initiatives, sponsorships, trade shows, and promotional campaigns to increase brand awareness and patient engagement.Own and optimize the patient recruitment funnel across multiple clinical research sitesCreate and manage branded marketing materials, promotional merchandise, company swag, and event collateral that strengthen brand awareness and support recruitment campaigns.Develop marketing strategies that increase qualified patient enrollment while improving cost per leadDirect and evaluate outsourced digital marketing partners, including SEO, social media, paid advertising, website updates, and content initiativesEstablish KPIs and hold external vendors accountable for campaign performanceAnalyze CRM and campaign data to identify trends, optimize budgets, and improve marketing effectivenessDeliver executive-level weekly marketing reports with clear insights and actionable recommendationsManage patient communication and incentive programs using TextedlyMaintain and improve marketing assets for the business development team, including physician partnership materials and study collateralCoordinate printed marketing materials, signage, event displays, and promotional piecesPlan and support community outreach events, sponsorships, trade shows, health fairs, and other brand awareness initiativesCollaborate with leadership to identify new growth opportunities and continuously improve marketing processesTravel occasionally to support company locations and marketing events