Marketing Manager

**Duties and Responsibilities:**

* Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
* Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

* Conduct pricing research and analysis to ensure competitive product and service pricing.
* Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
* Analyzes and evaluates financial aspects of product development.
* Collaborates in the development of new products.
* Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
* Secures and maintains corporate and wholesale accounts.
* Collaborates, participates in, and coordinates promotional activities or trade shows.
* Negotiates contracts for services needed to execute a marketing strategy.
* Performs other duties as assigned.

**Required skills/ abilities:**

* Excellent verbal and written communication skills.
* Excellent interpersonal and customer service skills.
* Excellent organizational skills and attention to detail.
* Strong analytical and problem-solving skills.
* Strong supervisory and leadership skills.
* Ability to create, implement, and monitor budgets.
* Thorough understanding of principles and methods used to promote, display, and sell products and services.
* Proficient with Microsoft Office Suite or related software.

**Education and Experience:**

* A minimum of three to five years of experience in a related field required.
* Bachelor’s degree in business, Marketing, or related field preferred.