The ideal candidate has exceptional oral and written communication skills and is able to develop engaging content and brand messaging for our broad line of home fitness products. We are a dynamic company with decades of leadership in the fitness space looking to take our marketing to an entirely new dimension in 2020. - Energetic and intuitive marketing strategist with exceptional leadership and communication skills - Proven ability to identify opportunities and deliver effective strategies to generate results - Experience in strategic marketing planning, branding, and product development - Adept in online and traditional marketing - Highly skilled in visual and video communications - As part of the strategic, creative and operational scope of this position you will: - Create content for social media and Google Adwords - Measure and optimize campaigns to drive sales - Gather, organize and analyze information (market behavior, trends, competition etc.) Ultimately, you should be able to act as the face and voice of our brand, manage all community communications and have a true passion for fitness. - Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter) - Ability to identify and track relevant community metrics (e.g. repeat attendance at events) - Excellent verbal communication skills - Excellent writing skills - Hands on experience with social media management for brands - Ability to interpret website traffic and online customer engagement metrics - Knowledge of online marketing and marketing channels - Attention to detail and ability to multitask
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