Marketing Manager

Description

The Marketing Manager is responsible for managing social media, creating marketing materials, promoting products, communicating company updates, and capturing high-quality photos and videos that showcase our business, products, and team. The ideal candidate is self-motivated, detail-oriented, and comfortable working independently while collaborating with multiple departments to ensure consistent branding and messaging.

**Key Responsibilities**

**Social Media Management**

* Manage and maintain all company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
* Develop and maintain a monthly content calendar.
* Create engaging posts, reels, stories, and videos.
* Respond to comments and messages when appropriate.
* Monitor social media performance and recommend improvements to increase engagement and brand awareness.

**Marketing and Advertising**

* Design digital and print advertisements.
* Create flyers, brochures, banners, signage, catalogs, and promotional materials.
* Develop marketing campaigns to promote products, sales, and company initiatives.
* Ensure all marketing materials align with company branding.

**Product and Company Communications**

* Announce new products, product updates, pricing changes, promotions, and company news.
* Work with management and sales teams to communicate important information to customers through email, social media, website updates, and printed materials.
* Maintain consistent messaging across all communication channels.

**Photography and Content Creation**

* Photograph products, inventory, projects, company events, employees, and customer installations.
* Capture and edit photos and videos for marketing campaigns.
* Organize and maintain a digital library of marketing assets.

**Website and Digital Presence**

* Assist with updating website content, product information, and promotional materials.
* Ensure online content remains accurate and current.
* Recommend improvements to enhance the customer experience.

**Brand Management**

* Maintain a consistent company image across all marketing platforms.
* Ensure logos, colors, messaging, and branding standards are followed.
* Support company events, trade shows, and community outreach efforts.

**Collaboration**

* Work closely with sales, purchasing, and management to identify marketing opportunities.
* Assist in planning seasonal promotions, product launches, and special events.
* Coordinate with vendors, printers, and advertising partners when necessary.

**Qualifications**

* Experience in marketing, communications, graphic design, or a related field preferred.
* Proficiency with design software such as Canva, Adobe Creative Suite, or similar.
* Experience managing business social media accounts.
* Strong photography and basic video editing skills.
* Excellent written and verbal communication skills.
* Strong organizational and project management abilities.
* Ability to manage multiple projects and meet deadlines.
* Creative mindset with attention to detail.

**Preferred Skills**

* Knowledge of social media advertising.
* Experience with email marketing platforms.
* Basic website editing experience (WordPress or similar CMS).
* Familiarity with analytics tools such as Meta Business Suite and Google Analytics.

**Physical Requirements**

* Ability to move throughout the facility and occasionally lift up to 25 pounds.
* Ability to photograph products both indoors and outdoors.
* Occasional travel to customer sites, events, or trade shows may be required.