Marketing Manager

IntelliHire is a Lafayette-based HR software company. We have developed an automated interviewing system that significantly reduces the time and expense associated with the hiring and recruiting process. Small business owners, recruiters, managers, and Human Resource departments can benefit from gathering appropriate information in their own time to identify the most qualified individuals. Applicants save time and decrease travel by beginning the interview process at their convenience in the comfort of their home environment.Location:110 Professional Ct Suite ALafayette, IN 47905United States of AmericaDepartment:MarketingFull/Part Time:Full TimeWorkplace Type:In PersonYears of Experience:2 - 5 YearsLevel of Education:Associate's DegreeShift:IntelliHire is a cloud-based talent acquisition and applicant tracking platform (ATS) that helps companies streamline the hiring process. It’s designed to make recruiting faster, more data-driven, and more candidate-friendly. We are seeking a dynamic Marketing Manager to drive our marketing strategies and strengthen our brand in the applicant tracking platform industry.About the RoleAs our Marketing Manager, you will ideate, develop, and implement campaign designs, customer-facing communications and marketing materials. Responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands‑on experience with CRM systems, SEO, web analytics tools, and be able to turn creative ideas into effective advertising projects.Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels!Key ResponsibilitiesDevelop and execute integrated marketing campaigns to promote applicant tracking system solutions, services, and products.Collaborate with product and sales teams to align marketing initiatives with business objectives.Conduct market research to identify trends, target audiences, and competitor activities.Oversee the creation of marketing materials, including brochures, case studies, white papers, and presentations.Manage digital marketing efforts, including SEO, SEM, email campaigns, and social media.Coordinate events such as webinars, trade shows, and customer appreciation programs.Analyze campaign performance using KPIs and make data‑driven recommendations for improvement.Lead branding efforts, ensuring consistency across all channels and materials.Stay updated on hiring trends and emerging technologies to inform marketing strategies.Conduct IntelliHire demos.Create short videos and webinars.Ideal Candidates Will HaveAssociate's degree in marketing, Business, or related field.Proven experience in marketing (2-5 years minimum).Strong understanding of applicant tracking system products, services, and industry trends.Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, SEMrush, etc.).Excellent written and verbal communication skills.Demonstrated ability to manage projects and lead cross‑functional teams.Creative thinker with strong analytical and problem‑solving skills.Experience with budget management and ROI tracking.Graphic design experience (Adobe Suite).Experience in CRM Systems and Email Marketing.What We OfferCompetitive salary and benefits package.Opportunities for professional growth and development.A collaborative and innovative work environment.The chance to make a significant impact in a growing organization.Pay Range:$60,000 USD to $75,000 USD per YearBenefitsDental InsuranceHealth Savings AccountLife InsuranceMedical InsurancePaid Time OffRetirement Savings and PlanningVision Insurance#J-18808-Ljbffr