Marketing Manager

We are looking for a talented Marketing Manager to join our team on a long-term contract basis. This role is based in Rochester, New York, and offers an exciting opportunity to work within the healthcare and social assistance industry. The ideal candidate will bring a creative mindset and strategic thinking to enhance brand awareness and execute impactful marketing campaigns.Responsibilities:• Develop and implement marketing campaigns to promote brand awareness and achieve business goals.• Design and create marketing materials using tools such as Adobe Creative Cloud, Illustrator, and InDesign.• Manage and analyze data from platforms like Facebook Insights to optimize marketing strategies.• Oversee CRM systems and ensure accurate tracking of customer interactions and campaign performance.• Collaborate with internal teams to align marketing efforts with organizational objectives.• Monitor and evaluate the effectiveness of advertising campaigns and recommend improvements.• Utilize tools like HubSpot and Google Ads to drive targeted marketing initiatives.• Stay updated on industry trends to incorporate innovative techniques into marketing strategies.• Coordinate the planning and execution of promotional events and activities.• Ensure all marketing content aligns with brand guidelines and messaging.