Marketing Manager

**Join Vacatia and Help Shape the Future of Marketing!**

**Location:** Williamsburg, VA

At Vacatia, we’re reshaping vacation ownership—and how rentals drive growth within it. As a leader in hospitality and resort management, we combine data, technology, and personalized guest service to create exceptional vacation experiences.

We are seeking a dynamic and strategic **In House Marketing Manager**, to drive qualified leads, tour flow, and conversion for timeshare sales through effective on-site channels. This role is crucial for developing targeted campaigns, optimizing performance, and collaborating with sales and property teams to achieve our business objectives.

**Why You’ll Love Working at Vacatia**

* **Impactful Role:** You won’t just manage campaigns; you'll directly influence timeshare sales performance, shape our in-house presence, and contribute to the growth of our ownership programs.
* **Dynamic Team Environment:** You’ll collaborate with timeshare sales leadership, property management, revenue managers, operations, creative, and analytics teams who value insight, accuracy, and forward-thinking ideas.
* **Room to Grow:** With access to real-time data, enterprise systems, and cross-functional exposure, you’ll expand your skills and impact across the organization.
* **A Company That Values Innovation:** We invest in smart tools, strong partnerships, and the people who help us stay ahead in a competitive marketplace.

**Your Impact**

* Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales, specifically through in-house marketing programs at Vacatia properties.
* Manage multi-channel campaigns across direct mail, digital advertising, partnerships, and promotional offers, tailored to attract potential guests and prospects for sales presentations.
* Monitor campaign performance daily, focusing on KPIs such as lead generation, tour bookings, conversion rates, and return on ad spend (ROAS) for in-house efforts.
* Conduct A/B testing and segmentation strategies to improve the effectiveness of lead generation tactics and optimize prospect engagement.
* Collaborate closely with timeshare sales leadership, property management, creative, brand, analytics, and revenue management teams to develop compelling, data-driven campaigns.
* Manage relationships with external agencies, lead generation partners, and vendors, ensuring brand consistency across all in-house and off-property marketing communications.
* Stay informed on timeshare sales trends, competitive landscape, and consumer behavior relevant to in-house, using insights to refine targeting and personalize offers for potential timeshare purchasers.

**What You Bring**

* Must demonstrate excellent supervisory skills with the ability to train, motivate, and discipline personnel.
* 3 years of experience in In House Marketing.
* Prior customer service experience.
* Knowledge in computer software is required such as Microsoft Word, Excel and general computer applications.
* Excellent project management and communication skills.
* Ability to work cross-functionally and manage multiple tasks simultaneously for different locations or programs.

**Preferred Qualifications:**

* Background specifically in the timeshare or vacation ownership industry.
* 2 years of experience in leadership/management experience.
* Experience with CRM platforms (e.g., Salesforce, HubSpot).
* Understanding of sales funnel dynamics and lead nurturing.

**Join Vacatia and Help Shape the Future of Travel**

If you're ready to use your marketing expertise to drive impact and support high-growth timeshare sales programs in a dynamic hospitality environment, we want to hear from you.

Apply now and bring your marketing edge to where insight meets hospitality!