Marketing Manager

Description

All-Weather Seal of West Michigan is looking for an experienced **Retail & Events Manager** to lead our growing field marketing team. This leadership role is responsible for developing and managing a team of approximately 25 Retail and Event Marketing Representatives (and growing) while driving lead generation performance through retail partnerships, community events, and local marketing initiatives.

**Why Join All-Weather Seal?**

* Competitive Base Salary + Performance Bonuses (All in annual income $50,000-$75,000)
* Company Vehicle
* Gas Card
* Health, Dental & Vision Insurance
* 401(k) with Company Match
* Paid Time Off
* Paid Training
* Tuition Reimbursement
* Leadership Development Programs
* Clear Advancement Opportunities
* Established Company with Over 45 Years of Success
* High-Energy, Team-Oriented Culture

**What You'll Do**

* As the **Retail & Events Manager**, you'll lead the daily operations, performance, and development of our retail and event marketing team while ensuring exceptional execution across every location and event.
* **Team Leadership & Development**
* Lead, coach, and develop a team of approximately 25 Marketing Representatives, with continued team growth expected
* Recruit, onboard, train, and mentor new team members
* Conduct regular one-on-one coaching sessions and performance reviews
* Foster a culture built on accountability, teamwork, continuous learning, and healthy competition
* Motivate your team to consistently achieve and exceed individual and team goals
* Identify future leaders and help develop internal talent

**Retail & Event Operations**

* Oversee operations across retail partner locations and community events
* Ensure all booths, kiosks, and displays represent the All-Weather Seal brand professionally
* Manage staffing schedules for retail locations and weekend events
* Coordinate event logistics, setup, breakdown, inventory, and promotional materials
* Maintain operational excellence while creating engaging customer experiences

**Performance & Business Results**

* Own team performance and key marketing KPIs
* Monitor lead generation, appointment quality, productivity, and conversion metrics
* Analyze performance data to identify trends and coaching opportunities
* Implement strategies to improve efficiency, lead quality, and overall team results
* Ensure accurate CRM reporting and operational documentation
* Drive a high-performance environment focused on continuous improvement

**Preferred Qualifications**

* 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
* Experience managing team performance and holding employees accountable to goals and KPIs
* Proven ability to coach, motivate, and develop high-performing teams
* Strong organizational skills with exceptional attention to detail
* Growth mindset with a passion for continuous improvement
* Data-driven decision maker comfortable tracking metrics and performance
* Excellent communication and interpersonal skills
* Ability to lead, by example, in a fast-paced, team-oriented environment
* Comfortable working weekends for community events and trade shows
* Willingness to travel throughout Southern West Michigan
* Valid driver's license

**Career Growth**

* At All-Weather Seal, we believe our leaders should continue growing. We promote from within and provide clear pathways for advancement.
* Future opportunities include:
* Regional Marketing Manager
* Director of Retail Marketing
* Field Marketing Manager
* Recruiting Manager
* Sales Manager
* Operations Leadership