Marketing Manager

Purpose of our content creation strategy : We need the employee to be creative and act as a community manager of sorts , help strategize and develop content , campaigns and videos , showing our activity , Educational , promotional , testimonials , interviews , promotion , equipment videos etc educational videos aimed to inform Patients and the Medical community about our products and services . Be able also to assist in administrative tasks when needed Target audience : Physicians and Patients Digital Marketing we need to improve site performance, develop primary keywords and target ad audience targets \- Create multiple social media campaigns and manage traffic, customer acquisition and conversion through the channel - Opimize our Mailchimp account and engage clients in Social Media \- Modify websites and Review and analyze existing company websites for areas that need to be detailed or improved \- Perform daily account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing and other search platforms \- Monitor campaign results \- Provide and organize SEO and SEM strategies to increase performance \- Optimize keywords portfolio through testing with ad copy and landing pages \- Keyword analysis for pay per click (PPC) campaigns and organic search results \- Create SEO content for company websites to increase traffic \- Improve search engine marketing process \- Continually monitor organic search rankings to increase traffic and leads