Marketing Manager, Ads

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. We’re looking for a dynamic and driven Marketing Manager to lead marketing efforts for our Mirakl Ads solution. In this role, you’ll collaborate with sales, corporate and product marketing, and the executive team to boost awareness and generate leads. What you'll do at Mirakl: • Craft regional marketing strategy to spread awareness, create demand and accelerate pipeline growth for Mirakl Ads • Develop the regional marketing plan in collaboration with the sales and marketing team, with a focus on trade shows, in-person & virtual events, industry programs and direct-mail • Develop account based marketing plans for target accounts in collaboration with sales • Work with digital marketing team to develop Mirakl Ads campaign and advertising strategy • Responsible for execution and management of all regional programs, including project and budget management • Responsible for all event execution logistics – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations as well as onsite execution • Collaborate and communicate with internal teams pre and post event to communicate objectives and prepares broader team for events and follow up action items • Track and analyze the efficiency of our marketing campaigns and events to determine ROI and prioritize resources • Work cross-functionally with all global marketing functions to drive in-region sales success • Ensure alignment between marketing investment and sales requirements for all field marketing programs • Work with outside agencies and vendors as needed to appropriately execute Mirakl’s marketing vision, branding and story