Marketing Manager | Advertising & Sales

Omni Frisco Hotel at the Star

The Omni Frisco Hotel at The Star is more than just the official hotel of the Dallas Cowboys, it’s the social hub for great food, fun and nightlife. This 16-story hotel features 300 beautifully appointed guest rooms and suites and a range of meeting spaces to accommodate any sized gathering. From grand and junior ballrooms to intimate spaces and an elevated pool deck, Omni Frisco Hotel’s 24,000 square feet of meeting space provide endless opportunities for events.

This multi-use campus in partnership with the Dallas Cowboys, the city of Frisco and Frisco Independent School District features restaurants, retail space, entertainment venues and more. Omni Frisco Hotel is connected to The Ford Center, a 12,000-seat, domed, multi-purpose event center. The entire campus is anchored by the Dallas Cowboys World Headquarters, which houses office space and the practice facility for the Dallas Cowboys and the Dallas Cowboys Cheerleaders.

Located 20 minutes north of downtown Dallas and 25 minutes from both DFW International and Love Field Airport, the Omni Frisco Hotel features a bevy of amenities including Neighborhood Services, a restaurant featuring honest food and drink in the American tradition. Discover our luxury boutique, Charlotte Jones Collection featuring local designers, a chic coffee and wine bar in the lobby and an elevated pool bar and grill, The Edge, overlooking the 91-acre entertainment district dubbed The Star.

The upscale Omni Frisco Hotel embodies true Texas charm and sophistication. Staying true to Omni’s local color, this luxury hotel captures the energy and future of this vibrant North Texas city.

Overview:

Omni Hotels & Resorts is seeking a creative and experienced Marketing Manager who will be responsible for developing marketing content in print and digital assets as well as organizing, planning and overseeing the execution of events, activities and programs hotel-wide including but not limited to: Guest activities, year-round special events, seasonal festivals and celebrations, hotel sponsored promotions and media events.

Responsibilities:
• Support execution of the comprehensive and strategic marketing plan that supports the resorts’ business goals and the customer journey (spanning group, leisure, local, and the business traveler).
• Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
• Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.
• This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).
• This position is accountable for the creation, planning and performance of all media.
• Collaborate closely with the Director of Resort Marketing and other department personnel to execute a resort calendar (content, promotional, programming/activations).
• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.
• Collaborate with director of resort marketing on budget execution, social media content calendar, advertising fulfillment and creative direction over the course of the year.
• Spearhead social media engagement for the Omni PGA Frisco Resort and PGA Frisco channels, ensuring compliance and collaboration with appropriate stakeholders.
• Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships, including co-hosting media events and coordinating logistics across the PGA Frisco campus with key applicable partners.
• Foster strong relationship with the PGA of America and other public/private partner entities, to capitalize on brand synergies and ensure marketing and communications are in alignment.
• Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.
• Oversee the creation and distribution of all resort photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.
• Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
• Support relationships with agency partners, directly or indirectly.
• Stay appraised of marketing best practices and make recommendations therein. Understand and know the competitive landscape across B2B and B2C segments.

Qualifications:
• Degree in public relations or marketing, or similar
• 3-5 years’ experience in resort marketing with responsibility over marketing, digital and communications and ownership over strategy, execution and results
• Experience managing social media content creation, graphic design, public relations, marketing planning and execution.
• Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading).

Preferred skills:
• Previous hotel experience ideal – upper-upscale/luxury resort marketing a plus
• Strong understanding of social media trends and management, as well as content gathering.
• Experience in creative development and robust organizational skills with a strong capacity to think outside the box.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:

EEOC is the Law Poster.

Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: [email protected].