Marketing Manager at 52TEN

Marketing Manager 52TEN is an established private investment firm, based in Scottsdale, Arizona, specializing in the acquisition and reposition of manufactured housing communities. As one of the top 100 community owners in America, 52TEN is recognized for its innovative approach and commitment to delivering the best experience in the industry to its employees, residents, investors, and vendors.

As 52TEN continues to grow, we are seeking a Marketing Manager to lead day-to-day marketing execution across the company. This high-impact, strategic, and operational role will drivelead flow, engagement, and occupancy support across our properties while ensuring marketing efforts are aligned, measurable, and continuously improving.

Reporting to the Director of Marketing, this person will also help implement the corporate marketing plan across the capital and acquisitions arms of the business. Responsibilities include content creation, copywriting, graphic design, campaign execution, vendor management, HubSpot, email marketing, and social media scheduling. The Marketing Manager will serve as the primary marketing contact for Property Managers and oversee the work of a part-time Digital Marketing Specialist.

The ideal candidate brings a balance of strategy, execution, and leadership—someone who can think big, operate independently, and ensure consistent, high-quality output across all marketing channels.

At 52TEN, we lead with culture—because we believe it's one of the most defining aspects of our success. We're a fast-paced, goal-oriented company that runs on the Entrepreneurial Operating System (EOS), but we also know that work should complement your life, not consume it. As a fully remote team, we offer the freedom, flexibility, and autonomy to do meaningful work while making more time for what matters most to you.

While each team member brings unique skills and responsibilities, collaboration is at the heart of everything we do. We rally around shared goals, support one another, and strive to deliver the best experience—for our investors, our partners, and our team. What Makes 52TEN Different?

The Best Experience – We don't just focus on delivering exceptional experiences for our residents, investors, and vendors—we believe it starts within our team. At 52TEN, we strive for excellence in every interaction, celebrating wins, offering support, and ensuring everyone feels valued. True Remote Work Perks – Say goodbye to commutes and micromanagement. At 52TEN, you have the freedom to take ownership over your schedule and the ability to do your best work from anywhere. A World-Class Team – We build a team of high-performing, growth-minded individuals who genuinely care about lifting each other up. Every day is an opportunity to grow together, share knowledge, and push for excellence. Our culture of support ensures that you're always surrounded by top-tier talent with a shared vision. Do the Following Things Sound Like You?

You always do the right thing—even when no one's watching—and you earn trust by being honest, ethical, and transparent. You bring structure to chaos—planning, prioritizing, and executing with intention and clarity. You hold yourself to high standards and take pride in producing polished, professional work—every single time. You're energized by your work and bring a contagious can-do attitude to each project you touch. You notice the little things others miss, and your attention to detail keeps campaigns running smoothly. You're proactive—you don't wait to be asked, and you're constantly thinking about how to improve results. You learn fast, adapt quickly, and thrive in a fast-paced, ever-changing digital environment. You consistently deliver high-quality work—even under pressure or tight deadlines. You care deeply about doing excellent work and being someone your team can always rely on. If this describes you, you're absolutely in the right place! Here are the key responsibilities and qualifications of our next Marketing Manager.

Key Responsibilities

Own marketing performance across 52TEN's property portfolio, including lead flow, engagement, and occupancy support Establish, track, and report on KPIs across websites, listings, social media, email, and other marketing channels Deliver weekly performance reporting with clear insights and optimization recommendations Content & Social Media Management

Plan and manage social media content calendars for all properties Schedule and publish content across all platforms Set and achieve goals for account growth and engagement Support execution of the corporate marketing plan, including content development, campaigns, and social media scheduling Repurpose approved messaging across email, social media, presentations, landing pages, and supporting materials Brand, Messaging & Creative Direction

Build fluency in 52TEN's investment strategy, industry terminology, investor audience, and brand voice Maintain consistency in brand standards, messaging, and voice across all marketing channels Support the development, editing, formatting, and distribution of capital and acquisitions content Create corporate and property-level marketing assets, including decks, one-pagers, presentations, and digital graphics Build and maintain a centralized library of approved templates and branded assets Property & Stakeholder Support

Serve as the primary marketing contact for Property Managers Respond to requests within one business day and complete 95% of standard requests within three business days Prioritize and manage incoming marketing requests, communicating timelines and next steps clearly Provide Property Managers with the tools and marketing support needed to drive property performance Digital Presence Management

Oversee all property WordPress websites, including quarterly audits and ongoing updates Optimize websites, listings, and content for SEO, GEO, conversion, and user experience Publish approved blogs, articles, and press releases on the 52TEN website Maintain and optimize Google Business Profiles, Yelp listings, and other local digital platforms Email Marketing & CRM Ownership

Own day-to-day HubSpot administration and campaign execution Build, schedule, test, and deploy email campaigns Manage segmentation, lists, workflows, forms, landing pages, and campaign tracking Maintain database health through regular audits, hygiene, and process improvements Vendor & Asset Management

Coordinate external vendors, including photography, videography, signage, printing, advertising, and web support Develop clear scopes, briefs, timelines, and quality expectations Oversee asset creation, organization, and quality control Manage the development and quality of digital advertising creative Team Leadership

Direct and quality-control the work of the part-time Digital Marketing Specialist Provide clear priorities, briefs, deadlines, feedback, and performance expectations Ensure delegated work is completed accurately, on time, and to brand standards Operational Excellence

Digitally onboard/offboard properties within 14 business days Own and complete EOS quarterly rocks related to marketing Build repeatable processes, document workflows, and identify opportunities to improve efficiency and execution Qualifications

Bachelor's degree in Marketing, Communications, or a related field—or equivalent hands-on experience 5+ years of experience in marketing, preferably in multi-location, real estate, or service-based businesses Proven experience owning marketing performance, including setting KPIs, tracking results, and optimizing campaigns across multiple channels Strong experience with CRMs such as HubSpot, including audience segmentation, email marketing, and campaign execution Working knowledge of WordPress and experience managing and optimizing website content Familiarity with core marketing tools and platforms (Meta Business Suite, Google Business, Yelp, etc.); ability to direct creative work using tools like Adobe Creative Suite or Canva Strong analytical mindset, with the ability