Marketing Manager, Audience Growth (R5967) - Shield Ai

Overview

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

In this role you will develop and execute Shield AI's audience growth strategy across first-party channels and third-party communities. You will analyze audiences, build segmentation, and inform content and paid growth decisions with performance insights. You will manage paid-growth budget and monitor channel performance, reporting to cross-functional partners. This position offers impact by expanding reach for Shield AI’s mission-driven aerospace defense technology.

Compensation / Benefits

BonusBenefitsEquitySalary within listed rangeFull-time regular employee offer package
Responsibilities

Own audience growth analysis across Shield AI’s first-party social channels (LinkedIn, X, Instagram, YouTube)Analyze third-party audiences on Reddit, YouTube, and relevant industry forumsBuild audience segmentation frameworks for priority personas and content interestsCollaborate with Social and Communications teams to inform organic content strategy with insightsManage paid-growth levers and budget to drive acquisition, engagement, and channel performanceTrack and report audience growth, engagement, conversion, and retention metricsIdentify high-potential communities, creators, and distribution opportunitiesDevelop dashboards and actionable recommendations for Marketing and Communications stakeholdersSupport testing across creative, copy, targeting, channels, and content formatsMonitor platform trends and algorithm changes to inform strategy
Key requirements

3+ years in growth marketing, digital marketing analytics, audience development, social analytics, or related fieldExperience analyzing performance across social platforms (LinkedIn, X, Instagram, YouTube, Reddit)Familiarity with AI-enabled analytics, content optimization, or marketing workflow toolsStrong analytical skills with ability to translate data into actionable recommendationsExperience xklufbp managing or supporting paid social, paid audience growth, or digital acquisition campaignsProficiency with analytics, reporting, and dashboarding toolsStrong understanding of audience segmentation, channel performance, testing, and growth metricsExcellent communication skills for presenting insights to cross-functional stakeholdersStrong cross-functional collaboration with Social, Communications, Creative, and Marketing teamsexcellent communicationcross-functional collaborationdata-driven decision makinganalytics and dashboarding toolspaid social advertisingaudience segmentation