Marketing Manager – Brand Innovation

Lead cross-functional projects supporting development and execution of marketing plans, programs, projects, and strategiesPlan and deliver brand campaigns, brand activations, and content, including creator-led contentCollaborate with Media, Customer Insights, agency partners, business partners, and the Canadian team on brand campaigns across North AmericaDesign, develop, and execute marketing solutions supporting customer experience and brand objectivesManage projects from scoping and briefing through launch and fulfillmentParticipate in project scoping and preplanning sessions and advise partners on tactics and marketing solutionsDevelop customer insights for marketing briefs and create creative briefs aligned with product positioningBrief agencies and suppliers and deliver creative presentations to internal clientsCommunicate project progress and changes in content, budget, direction, timeline, or status; escalated issues as appropriateCapture and share lessons learned from projects and campaignsDeliver marketing communications on strategy, on time, on budget, and error freeDevelop actionable recommendations from customer tracking, syndicated research, ad hoc analysis, competitive monitoring, and external expertiseAssess program effectiveness and evaluate marketing impact on business resultsManage program and project plans, resources, budgets, processes, and deliverablesMaintain relationships with internal and external business partners and resolve escalated issuesEvaluate corporate marketing processes and recommend enhancementsSupport management of the Marketing calendar and participate in annual planningProvide expert advice and guidance on customer experience, brand image, standards, application, and executionManage project budgets, billings, forecasts, and production efficienciesConduct research and analysis and support presentations and communications to managementMonitor service and productivity and implement process improvementsManage risks and ensure compliance with enterprise, regulatory, privacy, and internal requirementsParticipate as a team member, contribute thought leadership, mentor others, share knowledge, and support a diverse and positive work environmentAct as a brand ambassador for TD BankRequirementsUndergraduate degree or relevant professional certifications, designations, or equivalent required7+ years of relevant experience; TD will consider 5+ years of relevant experience in lieu of 7+ yearsAdvanced knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, banking industry, and product/customer marketsAdvanced knowledge of customer and brand research techniques and ability to develop analyses and insightsKnowledge of current and emerging competitor and market trendsKnowledge of risk management environment, standards and regulationsAbility to manage a budget within constraintsAbility to contribute to strategic direction and advise senior leadershipSkill in mentoring, coaching and performance managementAbility to lead, plan, implement and evaluate program/project activitiesSound judgement and effective negotiation, problem-solving and communication skillsAbility to work collaboratively and independentlySkill in analytical software tools, data analysis methods and reporting techniquesProficiency with computer applications including MS OfficeAbility to organize and prioritize work while meeting multiple deadlinesAbility to handle confidential information with discretionExperience managing agency relationshipsAbility to influence through comprehensive, clear executive-level internal storiesStrong creative lens and ability to influence creative outputsExperience coordinating complex video productions, such as TV advertisementsExperience working with media agencies/media plans, preferably offline channels including TV, OOH, and AudioExperience with consumer insights and customer researchExperience with Quarterly Brand Tracking and Brand KPIsMust be authorized to work in the United States without current or future need for TD sponsorshipCore CompetenciesDemonstrates advanced knowledge in marketing strategy development, customer and brand research techniques, and project management within the banking industry. Proven ability to lead cross-functional teams, manage budgets, and deliver impactful marketing solutions aligned with brand objectives.Highest‑signal resume keywordsMarketing Strategy DevelopmentCustomer Insights AnalysisProject…