Marketing Manager, Digital Advertising & Technology

About Denton Floyd

Denton Floyd Real Estate Group is a full-service real estate firm headquartered in Jeffersonville, Indiana, engaged in the acquisition, development, construction, management, and disposition of multifamily, senior living, and industrial properties. We're a well-capitalized company with a proven record of year-over-year growth, built on a culture of teamwork, collaboration, and a family atmosphere.

Position Summary

The Marketing Manager, Digital Advertising & Technology owns the day-to-day administration of Denton Floyd's digital marketing infrastructure, including ILS and search advertising partnerships, company and community websites, and core marketing systems. This role ensures listings, sites, and platforms perform effectively and support portfolio-wide leasing and marketing goals.

Key Responsibilities

Search Advertising & ILS Management

Maintain master service agreements (MSAs); initiate new addendums and manage renewals with ILS partners (e.g., Apartments.com, RentCafe, Zillow, ApartmentList, AptGeofencing)
Maintain optimal listing quality across all ILS platforms
Maintain Yardi/RentCafe contracted spend
Review analytics and communicate insights to the Marketing Director
Coordinate quarterly and monthly business reviews with advertising partners and the Marketing Director

Website Management

Manage domain registration
Execute new website creation projects
Execute website updates as directed by Communications and other stakeholders
Manage RentCafe Marketing Suite settings (Site Manager, CRM IQ, ChatIQ) in collaboration with Operations to ensure optimal marketing & leasing performance
Maintain the company intranet
Monitor and report on Google Analytics performance

Marketing Systems & Administration

Administration of Monday.com for the marketing team
Manage marketing request intake, including coordinating consultations and gathering details and assets
Manage account creation and user access for marketing platforms (Meta and other social media sites, Google Business Profile, marketing software, etc.)
Support central marketing email correspondence management
Other duties as assigned

Requirements

Qualifications

Education

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

Experience

4+ years of experience in digital marketing, paid search/ILS advertising, or website management
Multifamily or related consumer real estate experience preferred

Skills & Attributes

Proficiency with ILS platforms, Yardi/RentCafe, and Google Analytics
Website management/CMS experience
Strong analytical skills with the ability to translate data into actionable insights
Experience managing vendor relationships and contract renewals
Familiarity with marketing project management tools (e.g., Monday.com)
Detail-oriented and process-driven
Experience managing Meta Business accounts

Physical Requirements & Work Environment

Primarily desk-based digital role.

Benefits

What We Offer

Family-oriented, collaborative culture
Competitive employee benefits, including Health, Vision, Dental, Life Insurance, Short- and Long-Term Disability, and 401(k)
Paid Time Off
Incentive-based bonus potential
Career growth through training, mentorship, and development opportunities

Equal Employment Opportunity

Denton Floyd Real Estate Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Denton Floyd complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.