Marketing Manager, Digital Marketing

Working in close partnership with Product Marketing, Marketing Operations, and Sales, this role ensures that digital channels are used to deliver the right message to the right buyer at the right time, and that performance is continuously optimized based on real pipeline and revenue impact. This role does not own brand strategy or product positioning; it owns digital execution and performance across Outcomes’ go-to-market motions. Campaign Execution & Digital Demand: • Execute multi-channel digital campaigns (email, paid media, web, retargeting, and marketing automation) in support of pharmacy, payer, and pharma go-to-market priorities. • Ensure campaigns are launched on time, targeted correctly, and aligned with Sales priorities. • Experience in B2B digital marketing, demand generation, or marketing automation • Experience running digital campaigns in a healthcare, SaaS, or enterprise technology environment • Strong understanding of long-cycle sales funnels, lead qualification, and sales alignment • Experience with marketing automation, CRM integration, and digital analytics • Data-driven mindset with a focus on performance, experimentation, and optimization