Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. The complexity and the scale of the activities performed by the team increases as we deploy new media buying and measurement strategies and our ambition is to create a team of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners. The Marketing Manager is an Amazon Advertising expert designing, managing and scaling effective and innovative display programs via the Amazon DSP. Key aspects of the role: • Work closely with internal businesses and their agencies of record to develop a deep understanding of their marketing goals and to identify the solutions within our DSP that best support these goals • Identify the performance metrics relevant to each partner and manage ad programs towards expected performance • Frequently audit operational processes to identify ways to reduce the operational cost of our programs • Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market.
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