The Amazon Digital Advertising team (ADA) focuses on leveraging Amazon's Advertising DSP to support the digital marketing initiatives of Amazon's own strategic businesses. The ADA Agency Engagement program grants leading external agencies including OMG, WPP, and Dentsu the ability to execute programmatic advertising via the Amazon DSP (ADSP) on behalf of internal advertisers such as Cross-Channel Marketing (XCM), Prime Video, and Amazon Business. As an Amazon Advertising expert, the Marketing Manager designs, manages, and scales high-impact display programs through the Amazon DSP driving innovation at the intersection of performance marketing and ad technology. - Collaborate with internal business partners and external agency teams to develop a deep understanding of marketing objectives, translating insights into targeted ADSP solutions that drive measurable results. You then join a product sync with Amazon DSP Product leads, pitching a feature enhancement born from agency VOC feedback.
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