Our Pet Segment is searching for a Marketing Manager to join our high-growth, established team on the Equine Business Unit (BU). This position will be responsible for co-creating strategies to win with consumers and retailers, alike, based on solid insights, superior products, and total proposition design that delights. Key Responsibilities • Analyze brand performance and provide recommendations for optimizations and future strategic initiatives • Execute compelling and profitable brand plans that meet or exceed sales, gross margin and EBIT targets • Collaborate with sales to develop compelling customer programming, often participating in joint-business planning • Analyze category and competitive trends to identify areas of opportunity for brand growth • Partner with the innovation team to successfully navigate projects through the stage gate process • Lead packaging artwork and printed materials projects, from brief to commercialization • Own your piece of the marketing budget, maximizing working dollars and delivering ROI commitments • Lead partner agency in creative demand strategy & activation for Influence rs, Brand Ambassadors, Endorsees and Strategic Partners. The campaign is the focal point of the Farnam brand marketing effort and involves collaboration with the entire marketing team. • Lead marketing for multiple categories.
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