Marketing Manager - FMI

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Marketing Manager - FMI position exists to support the development and execution of Focus on the Family's marketing and communication efforts in support of the Focus Marriage Institute, specifically Hope Restored and Marriage Getaway, to maximize awareness, constituent engagement, inquiries, registrations, and long-term constituent value. This role exists to help execute strategic marketing initiatives through cross-functional collaboration, campaign coordination, audience engagement, content execution, reporting analysis, and operational marketing support. The position plays a key role in helping expand awareness, improve conversion performance, strengthen constituent communication, and support overall growth objectives as capacity expands across Focus on the Family Marriage Center locations.

Essential Duties/Responsibilities:

Audience Understanding:
Knows and understands the target audience of Hope Restored and Marriage Getaway, including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressuresDevelops understanding of married couples experiencing relational distress, crisis, disconnection, or communication breakdownAssists in gathering and applying audience insights, campaign learnings, and marketplace trends to improve marketing effectivenessSupports the implementation of audience-centric marketing strategies across paid, owned, earned, and organic channelsHelps identify opportunities for improved engagement, conversion, and constituent experience throughout the inquiry and registration journey

Team / Relationship Management:
Partners closely with the Sr. Marketing Manager - FMI and internal ministry stakeholders to execute marketing initiatives and campaign deliverablesCollaborates cross-functionally with digital marketing, brand, creative, content, project management, registrar services, operations, events, and external vendorsHelps coordinate campaign timelines, creative requests, website updates, reporting needs, and communication initiativesSupports alignment between marketing initiatives and Focus on the Family brand standards, ministry priorities, and audience needsMaintains strong working relationships across departments to ensure projects move efficiently from concept through execution

Marketing Execution:
Supports day-to-day marketing execution for Hope Restored and Marriage Getaway campaigns and initiativesAssists in managing campaign execution across web, landing pages, email, social media, paid media, organic content, radio, referral partnerships, events, and other ministry communication channelsCoordinates marketing assets, campaign launches, timelines, approvals, and implementation detailsSupports website optimization efforts, landing page initiatives, SEO-focused content development, and conversion-focused improvementsAssists with social media coordination, content scheduling, campaign trafficking, and promotional executionHelps oversee marketing performance reporting related to inquiries, registrations, engagement, traffic, attribution, and campaign effectivenessWorks collaboratively with internal content owners to ensure messaging remains audience-centered, ministry-aligned, and conversion-awareSupports vendor coordination and external partner communication as needed

Operational Leadership:
Assists in executing marketing strategies focused on growing awareness, increasing inquiries, improving registrations, and supporting expanded ministry capacitySupports reporting initiatives by helping track campaign performance, registrations, inquiries, conversion metrics, website analytics, and media performanceHelps prepare recurring updates, dashboards, summaries, and reports for leadership reviewParticipates in annual planning processes, campaign planning, budgeting coordination, and marketing calendar managementHelps maintain project organization, prioritization, and workflow coordination across multiple simultaneous initiativesClearly communicates project status, timelines, blockers, and opportunities to leadership and cross-functional teams

Programs in Scope:
Hope RestoredMarriage Getaway

Other Duties/Responsibilities:
Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of copyrightable works (print, photography, film, voice work, music, visual arts, etc.) for distribution in any and all media and formats (such as television, radio, DVD, digital), all of which shall be for the benefit of Focus on the Family

Managerial Breadth/Scope of Job:
Cross functional teams supporting broader FMI Marketing initiatives

Working Environment/Physical Requirements:
Office environment; may require some domestic travelThis role may require occasional travel including nights and weekends

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..."

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age."

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:
Team-oriented, organized, results-oriented, self-motivated, and adaptableStrong communicator with excellent collaboration and follow-through skillsCreative thinker with attention to detail and operational executionPossesses a high degree of integrity and ethical behaviorComfortable working in a fast-paced, highly collaborative environment with shifting priorities

Knowledge/Experience:
Bachelor's degree in business, marketing, communications, or related discipline preferred3-5 years of professional experience in marketing, communications, digital marketing, campaign coordination, or related fieldExperience supporting multi-channel marketing campaigns preferredFamiliarity with website content management systems, email marketing platforms, social media tools, and reporting platformsExperience with Google Analytics, Tableau, Salesforce CRM, Salesforce Marketing Cloud, or similar platforms preferredProficiency with Microsoft Office platforms requiredHistory of learning new software and systems quickly requiredUnderstanding of Focus on the Family mission, philosophy, values, and objectives preferredExperience working within a StoryBrand or audience-centered messaging framework preferred

Skills, Abilities, and Special Talents/Gifts:
Strong organizational and project management skillsAbility to manage multiple projects and deadlines simultaneouslyStrong written and verbal communication skillsData-aware mindset with ability to interpret campaign and reporting dataAbility to translate strategy into tactical executionComfortable working collaboratively across multiple departmentsStrong attention to detail and follow-throughAbility to pivot quickly and adapt to changing ministry prioritiesAbility to think strategically while executing tacticallyStrong presentation and communication skillsSelf-starter with a proactive and solutions-oriented mindset

Pay Range: $72,904 to $87,153

Application Materials Required: Cover Letter, Resume/CV

*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:
Norton LifeLock ID Theft CoverageLegal Shield/ID Shield CoverageAFLAC403B Retirement PlanVacation Time & Vacation PayoutSick TimeHolidaysService AwardsCommunity Service DaysBookstore DiscountFitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:
Medical PlanDental PlanVision PlanLife InsuranceDisability InsuranceFlexible Spending AccountsEAP (Employee Assistance Program)Tuition ReimbursementWarehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:
Sick TimeBookstore DiscountFitness Center

Tentative Search Timeline:
Priority will be given to applications submitted by June 26, 2026. However, this posting will remain open until filled.The potential employee start date is July 20, 2026

Posting date: May 26, 2026

Un-posting date: ongoing until filled

Posting contact email: [email protected]

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.