Top Shelf CRM is a boutique software development company that is looking to hire a seasoned Marketing Manager to assist us in our growth efforts. This position will evaluate our current marketing plan and provide an updated version of the plan. Additionally, we would like an updated SWOT analysis performed and a thorough analysis performed of our Marketing Mix and subsequent recommendations/implementations. Responsibilities: \- Work with sales department to refine pricing strategies to maximize profits and market share while balancing customer satisfaction \- Ongoing research for product & service demand and competitor research \- Identify potential customers \- Develop and implement promotions \- Develop marketing budget, including advertising, PPC, SEO, direct mail, email, social media \- Develop and manage advertising campaigns, social media strategy and content marketing \- Build brand awareness and positioning \- Support sales and lead generation efforts Qualifications: \- Experience as a Marketing Manager/Director \- Experience with email marketing, website marketing, PPC, social media marketing, landing pages, SEO, content marketing, list segmentation \- Experience working with boutique organizations and growing them into larger businesses through effective marketing \- Bachelor’s degree required; MBA preferred
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