Marketing Manager I

The Marketing Manager - Drinking Water Solutions is responsible for supporting the Drinking Water Solutions business line through market research and data analysis, including market share, competitive analysis, and market research into new potential markets or product offerings. The Marketing Manager also develops marketing materials to support the Business Line, including managing the on-line hosting and distribution of such materials, refreshing existing content, and creating (including collaborative writing of) new collateral to bolster how we promote and highlight our products and services for both technical and non-technical audiences. that clearly align with our marketing messaging and articulate the technical aspects and benefits of our products to best position ourselves in the market Managing outside vendors for support with marketing collateral creation and other marketing support functions Coordinate, create, update/edit, and oversee various marketing activities to engage with customers, including webinars, podcasts, blogs, conferences, social media posts, email blasts, videos (demonstration, training, promotional), etc. Conduct in-depth competitive analysis Track and communicate relevant regulatory updates Plan, execute (including generation, qualification, and distribution), track, and analyze marketing campaigns to drive product awareness, core messaging, market positioning and lead generation (and capturing via specific customer contact lists, direct marketing, and education) for the Drinking Water Solutions business line Monitor and report on the effectiveness of marketing activities, using data to track and to optimize future campaigns Prepare internal reports to effectively communicate projects and results. is preferred More about Calgon Carbon, A Kuraray Company