Marketing Manager II

OverviewWhen you think of InComm Payments, think of Innovative Payments Technology. We were founded over 30 years ago and continue to be a pioneer in the payment (Fin Tech) industry. Since our inception, we have grown to be a team of over 3,000 employees in 35 countries around the world. We own over 400 global technical patents and a network that includes over 525,000 points of retail distribution that points to our industry expertise.InComm Payments works with the most recognized and valued brands in the world, and we are partnered with most of the world’s leading merchants. The ideal candidate is highly proactive, data-driven, and collaborative—constantly identifying new opportunities to expand reach, improve conversion, and elevate the brand within the B2B gift card and incentives marketplace.The Marketing Manager will work cross-functionally with sales, account management, design, operations, and leadership to build and execute marketing programs across digital, email, social, paid media, and content channels.Responsibilities Marketing StrategyDevelop and execute integrated marketing strategies that directly support sales pipeline growth for Incentives and IIShop.Identify new opportunities for demand generation, market expansion, and campaign optimization.Analyze market trends, competitor activity, and customer insights to inform marketing initiatives.Continuously refine marketing strategies based on performance data and feedback from sales teams.Ensure brand messaging remains consistent across all marketing channels.Help position InComm as a leader in the B2B gift card and incentives space.Develop marketing materials, sales collateral, and digital assets that strengthen brand presence and support sales initiatives.Lead initiatives to improve SEO and GEO ensuring website content, landing pages, and digital assets are optimized for both traditional search engines and AI-driven discovery platforms to increase organic visibility, attract qualified prospectsSales & Account Management AlignmentPartner closely with Sales and Account Management teams to align marketing initiatives with business development goals.Facilitate monthly collaboration meetings with Sales and Account Management to review campaigns, pipeline performance, and upcoming opportunities.Develop marketing campaigns and materials that support sales outreach, client acquisition, and account growth.Support Sales & Account Management Team with marketing materials and projectsCampaign Execution & Lead GenerationLead the planning and execution of multi-channel marketing campaigns including:Email marketingSocial mediaPaid mediaContent marketingWeb and landing page initiativesDrive and optimize lead generation programs that attract and convert new prospects.Develop compelling marketing content, messaging, and copy that resonates with B2B buyers.Maintain and manage the marketing campaign calendar.CRM & Lead Lifecycle ManagementOwn the CRM strategy and lead lifecycle management, ensuring leads are properly captured, tracked, and nurtured.Manage the full funnel from lead generation through sales handoff, ensuring alignment with sales follow-up processes.Monitor lead quality, pipeline progression, and…