Marketing Manager – Industrial Manufacturing (B2B)

Paper Machinery Corporation (PMC) is seeking a strategic, technically adept Marketing Manager to lead and execute integrated marketing initiatives that drive brand awareness, engagement, and revenue growth. This role is ideal for a marketing leader who understands industrial equipment, technical products, and complex sales cycles. What We ARE Looking For • Experience marketing industrial equipment, machinery, or technical products (preferred) • Strong working knowledge of Salesforce CRM • Ability to lead, manage, and develop a direct report • Comfortable working with technical concepts and basic programming • Strategic thinker who can execute, analyze, and optimize campaigns Key Responsibilities • Develop and execute strategic marketing plans aligned with short- and long-term business goals • Lead the rollout of integrated marketing campaigns across digital, print, trade shows, events, and PR • Own and optimize SEO strategy to increase organic visibility and qualified website traffic • Collaborate with sales, product, and technical teams to ensure cohesive and accurate messaging • Conduct market research and competitive analysis to guide positioning and campaign strategy • Track performance metrics, analyze data, and optimize campaigns for ROI • Manage and mentor one direct report, providing feedback, goal setting, and professional development • Produce or support video and photography content, including on-site filming • Plan and support trade show visuals and brand experiences • Track and manage marketing budgets Qualifications • Bachelor’s degree in Marketing, Business, Communications, or related field • 5+ years of experience in B2B marketing, preferably in manufacturing or industrial environments • Experience using Salesforce or similar CRM systems • Strong understanding of SEO best practices and tools (Google Analytics, SEMrush, Ahrefs, etc.)