Marketing Manager Job at D.R. Horton, Inc in Atlanta

Horton, Inc. is currently looking for a Marketing Manager . The right candidate will manage and lead the development of a comprehensive strategic marketing plan for the division while ensuring brand consistency. Coordinate with the Division President to develop and manage its marketing and communication plan. Coordinate advertising and public relations with the ad agency for current communities Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives Coordinate the selection of model options Coordinate and participate in the compilation and completion of brochures, signage, and sales office Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance Hire and manage all vendors for model home openings within local division and corporate requirements Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing Analyze and interpret user journey data to improve the customer experience Review performance of the website and track campaign reporting to manage revenue, costs, and ROI Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel Communicate with various departments to improve products and company image\ Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company Ability to travel overnight Supervisory Responsibilities Supervises 2 or more employees Qualifications Education and/or Experience Bachelor's degree from a four-year college or university Four to six years of digital marketing experience and/or training Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications Proficiency with MS Office and email Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear.