Marketing Manager Job at Brigham Young University in Provo

Why Work at BYU As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints. What you'll do in this position: Marketing Strategy & Campaign Execution Develop and execute integrated marketing campaigns to boost brand awareness and customer engagement Oversee digital channels including social media, email marketing, and video advertising Collaborate on website content and design to optimize user experience and conversion Plan and manage events to promote products and services across auxiliary units Collaboration & Communication Coordinate with sales, creative, and product teams to align campaign messaging and timelines Build partnerships with campus departments and external vendors to expand marketing reach Maintain clear communication with stakeholders and manage campaign calendars Recommend updates to on-campus signage and physical marketing materials Research & Performance Analysis Conduct market research and customer segmentation to inform targeted strategies Track and report on campaign performance using key metrics like ROI and conversion rates Support product development with customer feedback and surveys Mentor and guide student interns involved in marketing initiatives What qualifies you for this role: Minimum Required: Bachelor's degree in Marketing, Advertising, Communications, or a related field 2+ years of project management experience 2+ years of experience managing others in a professional setting Experience working directly with clients Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint) or equivalent Apple software Experience managing and creating content across multiple social media platforms (e.g., Instagram, X, YouTube, Facebook, Pinterest, TikTok) Strong general computer skills and the ability to quickly learn new software and interfaces Preferred: 3-4+ years of professional marketing experience 2+ years of advanced project management experience Advanced knowledge of client relationship management and campaign execution Experience with Adobe XD or similar UX/UI design tools (e.g., Figma, InVision, UXPin) What we offer in return: In addition to our competitive pay structure, this position comes with fantastic benefits, including: 401k. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!