Marketing Manager Job at Aristocrat Interactive in Lansing

We need an outstanding Marketing Manager to spearhead our digital marketing campaigns for the Michigan Lottery’s iLottery program, crafting and driving strategies that ensure a flawless customer experience and top‑tier program performance. Research emerging acquisition channels and customer retention tactics to continuously improve program performance. Work with the Lottery’s Marketing Director and cross‑departmental teams to assist in agency‑wide projects. 7+ years of experience in digital marketing, campaign management, or customer experience optimization. Strong analytical skills with the ability to measure and interpret campaign performance.