Marketing Manager Job at Onvo Travel Plaza in Scranton

Marketing ManagerDepartment: Marketing Reports To: Vice President - Marketing Job Summary: The Marketing Manager is responsible developing and executing marketing programs to ensure Onvo's continued growth and expanding the presence of the Onvo brand while maintaining the integrity of Onvo brand assets. The Marketing Manager is responsible in overseeing the execution of the marketing campaigns and efforts as it relates to traditional print media. You will be responsible for the development and execution of marketing campaigns, refining processes to ensure marketing operations flow smoothly, production of marketing assets and attaining or exceeding the campaigns goals. As Marketing Manager, you will be responsible for working with the VP of Marketing to conceive a marketing calendar of integrated marketing campaigns and executing said campaigns to reach target KPIs. Essential Functions: Develop and execute all Onvo promotional and marketing print campaigns with input from relevant departments Manage the creation of print materials including, but not limited to, billboards, flyers, mailers, and non-traditional advertisements Define and track KPIs for success of marketing campaigns Build a calendar of integrated marketing communications to grow sales and establish Onvo's dominance as the preferred fueling stop for travelers Collaborate with Merchandising team and VP of Marketing to define promotional calendar and provide support for promotions through POP materials and digital campaigns Ensure all creative assets maintain a consistent execution of the Onvo brand standards Determine areas of opportunity as related to the 4P's of Marketing (product, price, place, or promotion) and propose solutions Work with third party agencies on the development of Marketing materials Track Marketing related expenses department to ensure department stays within budget Find meaningful and impactful ways to bring the Onvo brand to life beyond traditional promotional tactics Build strategy for experiential marketing efforts that will include brand activations at both on-site and off-site events Explore new and emerging marketing technologies to ensure Onvo stays at the forefront of innovation Work with VP of Marketing and third party agencies on PR strategy that accounts for press releases, media engagement, and donations Grow the Onvo Rewards loyalty program, increase subscribership, and expand usership of app through members-only promotions, sign-up drives, and other initiatives Record key processes and best practices for overall campaign improvement across the business.