Marketing Manager - Manassas Mall

Essential Duties and Responsibilities Center Marketing Plan Work with corporate and mall team to develop marketing objectives for the property. Center Marketing Budget Develop center’s annual marketing budget and prepare reforecasts as needed. Perform monthly budget review for tracking and actuals Center Events and Promotions Develop and implement strategic center events and activation with the goal of increasing traffic, sales and center awareness. Uses existing market research and other resources in completing strategic planning Manages implementation of market research studies, including intercept surveys, telephone and vehicle studies, if required and budgeted Visual Communications Directs all visual communication at the center including, but not limited to directories, window displays, signage and holiday décor Staffing Manages people, projects and resources including, where applicable, an administrative assistant, as well as outside vendors, consultants, advertising and public relations agencies Work with the leasing and development team to develop a strategic plan for the center’s redevelopment and grand opening if applicable Develop a Marketing plan and budget for the redevelopment grand opening Team Communication Participates as an integral member of the management team, working on related programs including Emergency Planning and Communication Improves processes related to above duties and responsibilities Works extended hours, including weekends or holidays, as necessary to achieve the desired results for the center Other duties as assigned or required Qualification Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. preferably in marketing from a four-year college or university; minimum Associates degree in marketing Three years related marketing experience in a relevant field Knowledge/Skills Excellent verbal and written communication skills Intermediate to excellent math skills and analytical ability Ability to work in a team-oriented environment Ability to work in a fast-paced environment, meeting frequent deadlines Demonstrated organizational skills Intermediate to expert ability in using Microsoft Office, Word, Excel and other software programs Intermediate to expert ability in using various social media platforms Intermediate ability in using website content management systems Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.