Marketing Manager, NA SMB Marketing

ResponsibilitiesAbout the Team The Global Business Solutions, Small Medium Business (SMB) Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. You're not afraid to take calculated risks for bigger gains, always with a sharp focus on return on investment.Stay Agile: You adapt quickly to changing priorities and embrace new challenges with enthusiasm. You're a self-starter who thrives in a dynamic environment.ResponsibilitiesDrive Revenue Growth & Impact: Build and execute innovative marketing to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.Shape Go-To-Market Strategy: Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience.Lead Compelling Narratives: Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok.Build Strategic Campaigns: Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.Plan & Deliver with Excellence: Manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.Create High-Impact Content: Oversee best-in-class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies.Measure, Learn, Iterate: Track performance across campaigns, analyze results, and continuously optimize strategies for full-funnel success—from leads to incremental revenue.Scale What Works: Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact.Champion Media Buying Agency Needs: Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution-oriented narratives.Develop agency-specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.QualificationsMinimum QualificationsBachelor's degree in Marketing, Business, or a related field.Knowledge of how to position and market product solutions to decision makers and practitioners.Proven track record of success in driving revenue growth in a product led organization.Experience developing and executing GTM strategies to foster executive relationships with genuine interest in customers' success.Excellent communication, presentation, and interpersonal skills.Experience working with CRM and marketing automation platforms (e.g., HubSpot).Interest and familiarity with adtech and automated solutions and an expert in digital advertising.Preferred QualificationsAbility to thrive in a fast-paced environment and effectively manage multiple priorities. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.We strive to do great things with great people. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.