Marketing Manager - New Developments

Position Overview

We are seeking an experienced, results-driven Marketing Manager – New Developments to lead marketing strategy and execution for new multifamily communities in pre-development and lease-up phases. This role is responsible for creating and driving innovative, data-informed marketing campaigns that generate qualified traffic, accelerate leasing velocity, and support brand awareness and positioning in the market. The ideal candidate thrives in a fast-paced environment, understands the lifecycle of multifamily development, and can seamlessly align marketing efforts with operational goals during a property’s most critical stages.

Key Responsibilities

Strategic Planning: Develop and execute customized marketing plans for each lease-up project, tailored to specific markets, audience segments, and project timelines.
Brand Development: Partner with internal and external resources to establish branding, naming, and identity for new developments.
Pre-Lease & Launch Marketing: Execute digital and print campaigns, website development, social media, signage, event planning, and outreach initiatives to build buzz and drive traffic pre-opening.
Traffic & Lead Generation: Manage digital advertising, SEO/SEM, listing syndication, ILS strategies, and local outreach to ensure a healthy leasing pipeline.
Vendor Management: Coordinate with creative agencies, signage vendors, photographers, staging providers, media buyers, and other third-party partners to execute campaigns on time and on budget.
Collaboration with Operations: Work closely with on-site teams, construction, and regional leadership to align marketing efforts with leasing timelines, pricing strategy, and operational goals.
Performance Reporting: Track key performance metrics such as traffic sources, cost per lead, conversion rates, and occupancy pace; optimize strategies accordingly.
Market Research: Conduct competitive analysis and stay current on local market trends to position communities effectively and identify unique selling points.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field
3–5+ years of experience in multifamily marketing, with a strong focus on lease-ups or new developments
Proven track record of successful marketing campaigns and driving lease-up velocity
Experience with property management systems and marketing platforms
Strong project management and organizational skills
Exceptional written and verbal communication abilities
Ability to travel to properties during pre-leasing and active lease-up phases
Creative thinker with a results-oriented mindset and an eye for detail

Preferred Qualifications

Experience working with luxury or suburban lease-up assets
Knowledge of current trends in digital marketing, social media, and influencer partnerships in the real estate space
Google Analytics or similar certification is a plus