Job Summary
The Marketing Manager is accountable for the Group’s North America’s marketing output and performance across all company locations. This includes the in-year execution of a multi-channel strategy, with a strong focus on digital development and governance of the global brand and cross-channel tactical activity resulting from a multi-region strategy.
Duties & Responsibilities
Utilize market research and customer insight to support the regional sales strategy, as well as product development.
Execute the regional marketing strategy and tactical communications schedule in support of the Group’s business objectives, in line with the corporate strategy.
Drive departmental growth alongside global marketing counterparts.
Oversee the successful delivery of subsequent tactical communications activity across the website, social media, search engines, trade PR, advertising, email marketing, direct mail, exhibitions, events and seminars.
Drive effective marketing automation through Salesforce/Pardot.
Deliver consistent stream of marketing qualified leads to regional sales teams.
Govern our internal/external brand identity and value proposition in all key marketplaces, including our corporate and employer brand identity.
Develop and deliver a marketing reporting system to demonstrate ROI and drive continuous improvement of marketing performance.
Ensure all sales staff and agents are fully supported with relevant assets for their customer base.
Represent and present on behalf of the department and company.
Manage annual regional marketing budget.
Identify and action opportunities to support new customer acquisition.
Identify and action opportunities to improve customer engagement and retention
Champion operational excellence, introducing the best technologies, tools and processes to serve the needs of the business.
Work closely with commercial and product management teams to deliver effective product-based marketing materials, as well as supporting new launches.
Explore how AI and machine learning can enhance marketing effectiveness.
Regular travel to customers, suppliers, events, and other Treatt sites.
Invest in long-term professional development, both as a marketer and manager.
Ad hoc project work and effective management of outsourced agencies/suppliers.
Education & Training
Marketing degree or equivalent.
Minimum 7 years of experience in a marketing manager role.
Professional qualification and proven skills development in marketing specialty.
Considerable experience in digital marketing, including CRM.
Knowledge & Experience
Proven success in developing marketing plans and campaigns.
Excellent written and verbal communication skills.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with eye for creativity.
Experience with marketing automation and CRM tools.
Create a free account to keep reading — and to apply.
Create My Free AccountYou're just 60 seconds away from your new Creativeloft account.