Marketing Manager of Events & Conferences

About TruDiagnostic

TruDiagnostic is a unique and primely positioned company with an amazing culture and opportunity. We're the global leader in epigenetic age testing and biological age measurement, and we're building toward a 2030 vision that has high impact on our healthcare system and the future of medicine.

Today, that means a CLIA-certified, CAP-accredited platform sitting on top of the largest private methylation dataset in the world — 200,000+ participants, 80+ peer-reviewed studies, and 115+ active research collaborators including Harvard, Yale, Stanford, Duke, Eli Lilly, and Illumina. Our work shows up everywhere from Nature Aging and Nature Medicine to The Kardashians, Bryan Johnson, and Netflix's You Are What You Eat.

In March 2026 we acquired Tally Health, Dr. David Sinclair's consumer longevity company - bringing the most premium DTC brand in longevity under the same roof as our clinical platform.

The culture is the part candidates tell us surprises them most. Our employee NPS is 74 — world-class on a scale where the global average sits in the single digits and biotech typically clusters in the 10–30 range. Our cultural operating system is the 15 Commitments of Conscious Leadership. We're also relentlessly AI-forward — ChatGPT Enterprise and Notion Enterprise deployed company-wide, bi-weekly AI Fridays, and a real expectation that everyone here, lab to sales to marketing, builds with AI in their day-to-day.

Conferences are a critical revenue and brand channel across all four of our customer audiences - healthcare providers, consumers, researchers, and commercial partners. With significant sponsorship investments planned, we're looking for someone to own this channel completely - from strategy to execution and follow-up.

Check out more about the interview process, TruDiagnostic, and this role here: https://truapplicant.netlify.app/

About The Role

We're looking for an energetic, detail-obsessed Brand Experience Associate to become TruDiagnostic's single point of ownership for all conferences and events.

The role has two equally important halves. The first is brand strategy and marketing: owning which conferences we attend, leading all pre-event marketing planning and managing post-event CRM workflows. The second half is logistical execution: you're on-site at every event, managing setup, troubleshooting in real time, and owning teardown.

This is a high-visibility, high-travel role - built for someone early in their career who enjoys working with people, loves being on the road, and wants to grow into event strategy and leadership over time.

What You'll Own

Conference Strategy & Selection

You are the first filter on every conference TruDiagnostic considers. You evaluate new opportunities across our four audiences and make structured recommendations to leadership based on:

ROI potential: new contacts, email list growth, leads, brand impressions
Total all-in cost: sponsorship tiers, booth fees, travel, lodging, shipping, materials
Audience fit: attendee roles, specialties, purchasing influence, and persona match
Conference maturity: agenda relevance, format, exhibit floor traffic, and organizer reputation
Calendar feasibility: team availability, conflicting events, logistics complexity

You then own the process: communication with conference organizers, contract review, leadership approval workflow, and management of operations.

Event Marketing & Asset Delivery

For every confirmed event, you lead the marketing prep end-to-end:

Build and maintain the annual conference calendar
Own asset production — brief our design team, manage print materials, confirm stock, and ensure on-spec delivery for every event
Manage conference-specific website landing pages, registration flows, and pre-event provider outreach
Support speaker logistics for our leadership speakers — session titles, branded slide templates, and submission deadlines
Promote upcoming events through social media, email, and targeted provider outreach in partnership with the marketing team
Own post-event CRM & performance tracking – uploading lead lists into Salesforce; establishing post-event nurture sequences, maintaining conference performance reports, and coordinating post-event content capture.

Logistics, Shipping & On-Site Execution

You own the operational plan for every conference:

Manage all physical conference inventory in Lexington, Kentucky in partnerships with our Warehouse team to store and ship to various events
Manage our virtual assistant to coordinate travel logistics for the attending team
Create and distribute the event agenda at least two weeks out — including booth coverage blocks, session times, setup/breakdown schedule, venue/hotel details, and presenter info
Be on-site at every event: arrive early, manage setup, run the booth, troubleshoot in real time, and own teardown
Ensure all conference technology works at every event: iPads, Starlink kits, POS systems, discount codes, QR code lead capture

What We're Looking For

1–3 years in event planning, conference coordination, marketing operations, or a closely related field
Based in or willing to relocate to Kentucky local area — on-site presence is preferred for inventory and warehouse coordination
Comfortable with 75%+ domestic travel; you genuinely enjoy traveling and visiting new places
Exceptionally organized with obsessive attention to detail — you build systems so things don't fall through the cracks
Able to manage 10-15 events annually
Strong written and verbal communicator — you can brief a designer, update an executive, and email a vendor all in the same hour
Comfortable with CRM and email marketing tools (Salesforce, Klaviyo, or similar)
Proficient with project management tools (Notion strongly preferred)
Eager to use AI productivity tools to multiply your output
Proactive, solutions-first — you see a gap and you fill it without being asked
Bachelor's degree preferred

Nice to Have

Experience in healthcare, biotech, longevity, or diagnostics
Familiarity with trade show logistics: exhibitor portals, booth setup, lead capture devices
Experience running event marketing campaigns (social, email, paid)
Knowledge of Salesforce, HubSpot, or CRM workflow setup

Growth Path

This is an entry point with real upward mobility. Over 6–12 months, the right person grows into:

Full budget ownership - managing the conference P&L rather than executing against it
Team leadership - managing event staff, contractors, or part-time support as the program scales
Partnership operations leadership - becoming a strategic representative beyond conferences by managing key commercial partnerships, owning the relationships for large books of customer business

Pay: $65,000.00 - $85,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Health savings account
Paid time off
Parental leave
Professional development assistance
Vision insurance

Application Question(s):

Are you comfortable with traveling often? A requirement of this position is going to all of our conferences.
How do you actually use AI tools in your work today? Not theoretically - what did you use ChatGPT or Claude for in the last week?
If you got this job, what's the first AI workflow you'd want to build for yourself in the first 30 days?
If I gave you 15 conferences to choose from for next year and could only attend 8, how would you decide?
What's a question you have for me about this role that you haven't been able to answer from the JD?

Willingness to travel:

50% (Required)

Work Location: Hybrid remote in Lexington, KY 40503