Legends Global is a premier global partner renowned for its involvement with the world's most spectacular live events, venues, and brands. As a company, Legends Global provides a comprehensive, fully integrated suite of premium services designed to keep its partners at the forefront through a distinctive white-label approach. Their vast network spans over 450 venues worldwide, organizing approximately 20,000 events annually and entertaining some 165 million guests each year. This impressive scale is powered by their expert execution and deep proficiency across multiple business facets including feasibility and consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and the content and booking of world-class live events and venues. The company culture at Legends Global emphasizes respect, ambitious innovation, collaboration, and bold action. It is committed to promoting a diverse and inclusive workplace where employees can be authentic, impactful, and have ample opportunities for career development. Every success at Legends Global is seen as a team effort, reflecting a unified and winning spirit that drives the company forward. This promising environment offers an excellent setting for individuals ready to contribute dynamically and grow professionally.
The Marketing Manager role based at The Oncenter & Empower FCU Amphitheater at Lakeview in Syracuse, NY is a full-time, exempt position reporting to the General Manager of the venue. The salary range for this role is between $63,000 and $68,000, supplemented with a generous benefits package including medical, dental, vision, life and disability insurance, paid vacation, and a 401k plan. As a Marketing Manager, the successful candidate will take charge of the development and execution of multi-channel marketing campaigns aimed at driving venue revenues and supporting various lines of business. This role requires a strategic, creative, and forward-thinking marketer who is adept at campaign management and content creation, leveraging venue-owned assets, and maintaining alignment with the high standards set by the Legends Global Marketing Network. The position operates within a unique dual reporting structure—working closely with the venue's General Manager while maintaining strategic connections within the broader Legends Global Marketing Network—allowing for collaborative, agile responses to the evolving marketing landscape, especially with emerging technology and AI tools.
Essential duties encompass budget and financial oversight, campaign implementation across multiple channels such as email, social media, paid media, and live events. The Marketing Manager will oversee the creation of content for sales materials, websites, and digital platforms, and will support public relations activities along with advertising and press duties related to event marketing. Maintaining organized content and asset libraries, collaborating with venue tenant marketing teams and internal stakeholders, managing project timelines, and producing detailed post-event analytics and status reports are core components of this role. The candidate must also track and achieve key performance indicators (KPIs) to measure marketing effectiveness and help drive continuous improvements. A willingness to perform other duties as assigned is also essential, reflecting a flexible and proactive approach to the dynamic demands of a live entertainment environment. Supervisory responsibilities aligned with company policies and legal regulations will also be part of the role, indicating the leadership expectations embedded in the position.
Bachelor's degree or equivalent
5+ years of marketing and/or content creation experience
experience with live entertainment or professional sports preferred
knowledge of market preferred
proficiency in Adobe Creative Suite
strong communication and organizational skills
ability to manage multiple projects in a fast-paced environment
collaborative, detail-oriented, and adaptable
ability to work flexible hours including nights, weekends and holidays
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