Marketing Manager, Regional Marketing Strategies

Marketing ManagerRaleigh-Durham, NCIXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Manager, Regional Marketing Strategies to lead a team of Regional Marketing Associates. In this role, you will drive the development of high-impact marketing tools and regional initiatives that support our K-12 sales team and strengthen IXL’s presence with districts across the country.IXL is entering a new stage of growth. As our platform expands into core curriculum and assessment, and as we pursue more complex district opportunities, regional marketing plays an increasingly strategic role in supporting the field.This position requires you to be in our Raleigh, NC, area office.What you’ll be doing Lead IXL’s regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiativesPartner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programsIdentify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter mostDevelop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunityGuide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance dealsHelp regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needsBuild strong product knowledge and support the sales team in positioning IXL’s solutions, including newer offerings such as core curriculum and assessmentSurface insights from the field—including customer feedback, common objections, and emerging opportunities—and synthesize them into actionable recommendations for marketing and leadershipTrack and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impactCollaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategiesManage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organizationWhat we’re looking forBA/BS degree8+ years experience in a strategic field marketing / regional marketing leadership role2+ years experience in a people management roleStrategic mindset: you think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities. You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and valuesWritten communication: you are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiencesMarket insight: you are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategiesInterpersonal skills: you can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product ManagementLeadership and influence: you develop high-performing teams and build strong partnerships across the organizationOrganization skills: you are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wiselyAt IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.#J-18808-Ljbffr