Marketing Manager - Small Restaurant Group

Job Overview
We are seeking an energetic and strategic Marketing Manager to lead the marketing efforts for a dynamic small restaurant group. This role offers an exciting opportunity to craft innovative marketing campaigns, enhance brand visibility, and drive customer engagement across multiple channels. The ideal candidate will be passionate about the food and hospitality industry, possess a strong digital marketing background, and thrive in a fast-paced environment. As a key member of our team, you will develop and execute marketing strategies that elevate our restaurants’ profiles, attract new guests, and foster loyalty among existing customers.

Duties

Develop comprehensive marketing plans that align with the restaurant group’s brand identity and business goals.
Manage multichannel marketing campaigns across social media platforms, email marketing, print advertising, and digital advertising such as Google AdWords and Facebook Advertising.
Optimize online presence through SEO strategies and content marketing initiatives on platforms like WordPress and other website tools.
Oversee advertising sales efforts to promote special events, menu launches, and seasonal promotions.
Utilize analytics tools such as Google Analytics to monitor campaign performance, interpret data insights, and adjust strategies for maximum impact.
Coordinate with creative teams to produce compelling content using Adobe Creative Suite for digital assets, flyers, and promotional materials.
Implement marketing automation tools to streamline campaigns, nurture customer relationships, and increase operational efficiency.
Conduct market research to identify trends within the hospitality industry and competitor activities to inform strategic decisions.
Manage budgets effectively while ensuring all marketing activities deliver measurable results.
Collaborate with product management teams to align marketing initiatives with new menu items or service offerings.

Skills

Proven expertise in digital marketing channels including SEO, social media marketing, email marketing, and performance marketing.
Strong knowledge of advertising sales techniques and B2B (business-to-business) marketing strategies.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
Experience with WordPress website management, HTML coding basics, and e-commerce platforms.
Ability to analyze data using Google Analytics and other analytics tools to evaluate campaign effectiveness.
Skilled in copywriting for diverse formats such as social media posts, blogs, newsletters, and promotional materials.
Familiarity with Facebook Advertising campaigns and Google AdWords management for targeted outreach.
Knowledge of marketing automation platforms to optimize customer engagement workflows.
Strong research skills to stay ahead of industry trends and consumer preferences within the restaurant sector.
Excellent sales skills with a focus on driving revenue through innovative promotional strategies.
Budgeting experience to allocate resources efficiently across multiple campaigns while maintaining ROI focus. Join us as our Marketing Manager — bring your creativity, strategic thinking, and passion for hospitality marketing to make a lasting impact!

Pay: From $45,000.00 per year

Benefits:

Dental insurance
Flexible schedule
Vision insurance

Work Location: In person