Marketing Manager - Talent Brand

Position Overview
As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success.

Key Responsibilities

Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators to produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
Collaborate with internal teams, agency teams, and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
Build and maintain relationships with internal stakeholders, external partners, industry influencers, and media outlets to enhance brand visibility, credibility, and market presence

Required Qualifications

5 years of brand management or marketing experience leading integrated campaigns, owning key channels, and driving growth
Bachelor’s degree in marketing or a related field, or equivalent competency
Knowledge of project management principles
Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers, and connecting big picture strategy to tactical execution

Preferred Qualifications

Knowledge of the principles, practices, and techniques of developing marketing strategies and driving brand growth
Advanced knowledge in analyzing and interpreting marketing-related data
Experience with AI tools to deliver marketing excellence
Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools

Benefits & Perks

Benefits & Perks: Eligible team members enjoy comprehensive health benefits, family support, and perks designed to foster a healthy work–life balance. Check out our full list for more details.