Marketing Manager - Technical

Marketing Manager- Technical NA Location: Amherst, NY The salary for this position starts at $85,000 annual, depending on experience, qualifications and location. Marketing for our dental laboratory portfolio of products, you will be a part of a team of marketing professionals in driving growth, increasing brand awareness, managing product life cycles including launching new products, and supporting internal and external sales teams. Essential Functions: • Create and maintain a safe, secure, diverse, inclusive, engaged and compliant work environment that empowers employees to achieve departmental and company results • Adhere to the corporate code of conduct • Plan, organize and maintain department control in support of executing corporate and departmental business objectives that ensures productivity, goal achievement, budget and forecast adherence and allows for effective and efficient operations • Recruit, select, onboard, and train new employees • Lead and execute performance management activities and performance improvement plans that support employee development • Commit and foster adherence to the company's quality management system and timely execution of tasks assigned within it • Demonstrate complete knowledge of the products • Responsibility for all aspects of introducing a new product into the market, from product inception to delivery into the market • Develop and implement integrated marketing plans to achieve sales rolling forecast while keeping expenses below budge • Work effectively with the Marketing Communications Department to complete campaigns, promotions, digital assets & literature • Coordinate advertising/media plans and public relations for Marketing Communications department • Develop, analyze and report on market research data • Work with Director of Marketing – Technical NA to develop pricing strategies for products • Present content relative to products to customers and internal stakeholders • Work with education department to support courses and internal training initiatives for products • Align with Technical Sales team on sales strategies through the development of marketing and education tools Your Qualifications: • Four-year degree (BS or BA) in Marketing, Management or related field • Masters degree preferred but not required • Five years prior product management experience preferred • Excellent communication, organization and interpersonal skills • Strong computer skills in Microsoft Office Suite required • Ability to travel, including international travel We will also make reasonable accommodations during the interview and selection process.