Aug. 3, 2026

Marketing Measurement & Strategy Manager

Jobtailor Springfield, Massachusetts

Lead the marketing measurement strategy, including KPIs, targets, and attributionTranslate performance into clear insights, implications, and actions to drive growthOwn executive-level storytelling, clearly communicating results, risks, opportunitiesPartner across functions to align priorities, metrics, and investmentsLead cross-functional collaboration to strengthen marketing measurementSet standards for analytical rigor and ensure transparent, high-quality insightsDefine performance reporting and dashboards for executive decisionsBuild and lead a high-performing teamDrive adoption of consistent measurement practicesRequirementsDemonstrated experience leading measurement strategies, KPI frameworks, and performance narratives for executive audiencesStrong executive storytelling, presentation, and influencing skillsDeep business and marketing acumenCommitment to data rigor, analytical integrity, and quality standardsBachelor’s degree MBA or other graduate degree strongly preferredStrong knowledge of banking and financial services industry, or experience with a financial services companyCertifications & QualificationsBachelor’s degreeMBAgraduate degree#J-18808-Ljbffr

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