Marketing Media Analytics Manager

This role involves focusing on delivering actionable insights into customer behavior and marketing performance. • Ensure the team maintains a deep understanding of both digital and linear media best practices, emerging platforms, and evolving measurement methodologies. • Leverage CAPI (Conversions API) data feeds across major digital platforms (e.g., Meta, Google, TikTok) to improve attribution accuracy, optimize campaign performance, and ensure data resilience in a privacy-first environment Preferred • Experience with marketing mix modeling or multi-touch attribution. • Hands-on experience with digital marketing data tools such as: • Google BigQuery for scalable data querying • Funnel.io for automated data aggregation across media platforms • Sprout Social for social media analytics and reporting