Marketing & Media Coordinator-C

Position Overview
Marketing and Media Coordinator – Incumbents work with high-level management and are privy to key decisions affecting employer-employee relations at Kern County Hospital Authority. This position is distinguished from other administrative roles by specialized activities that require in-depth knowledge and hands-on experience in marketing strategy, media outreach, and digital communications.

Key Responsibilities

Develops and implements marketing strategies to promote services and campaigns, including conducting market research to identify target audiences.
Plans and executes advertising and promotional campaigns across various channels (print, digital, social media, traditional media) and coordinates with creative teams to develop marketing materials.
Collaborates with management to respond to media inquiries, press releases, and public announcements.
Identifies appropriate media outlets (TV, radio, websites, etc.) for advertising and monitors media performance to optimize placements.
Manages digital marketing efforts including website content updates, SEO, social media marketing, email campaigns, and online advertising with ongoing analysis of digital metrics.
Creates engaging marketing content such as copy for advertisements, social media posts, blogs, newsletters, and website copy that align with brand guidelines.
Develops and implements social media strategies to boost brand awareness, while monitoring and analyzing platform analytics.
Organizes and coordinates marketing events – including trade shows, conferences, product launches, and community outreach – managing all logistical details.
Conducts comprehensive market research on consumer trends, competitor analysis, and industry insights to refine marketing strategies.
Collaborates with internal teams to support marketing efforts for various programs and services.
Prepares detailed reports on marketing and media activities, including campaign performance, website analytics, and ROI analysis to inform strategic decisions.

Required Qualifications

Education: Associate’s degree in marketing or communications (Bachelor’s degree preferred).
Experience Required: Minimum of 2 years proven working experience in marketing, graphic design, or advertising; solid background in social media, display advertising, email campaigns, and marketing database initiatives.
Qualifications: Working knowledge of social media, advertising, and marketing campaigns; proficient computer skills for generating reports, analyzing marketing metrics, and experience with basic computer applications including web page development; familiarity with JavaScript, HTML, and CSS; understanding of media outlet relationships.
Responsibilities: Excellent written and verbal communication skills; strong organizational, time-management, and project management abilities; detail-oriented with robust analytical and problem-solving skills; capability to work independently and collaboratively.
Requirements: Must successfully pass an extensive background investigation (including fingerprinting when required); possession of a valid California Driver’s License and adherence to Kern County policies if driving responsibilities are involved.