Marketing & Media Manager

OVERVIEW

The Marketing & Media Manager serves both the Wakeen & Company brand as well as our clients.

This individual is continually exploring and sharing all things related to marketing, advertising, media, and communications for the purposes of providing research-based and strategically grounded solutions to both our clients and Wakeen & Company.

They must be able to work fully independently with regard to time management and competency with software/systems but should enjoy a collaborative environment and team approach to deliverables. The ability to clearly articulate ideas and provide sound rationale is critical to success. Account management, client presentations and internal meetings are expected as a regular part of this role.

CORE COMPETENCIES

Character and attitude that embody the values and mission of Wakeen & CompanyProblem-solving, critical thinking and sound decision-makingStrong communication and presentation skills in any environment – written, phone, in-person and/or via video conferenceTime Management – work independently within deadlines based on team/client needsAbility to understand company/client goals and leverage resources to provide solutionsCommand of media, marketing, communications and advertising principles and platformsAdvanced experience with Microsoft Office software; and ability to learn Video Conferencing, Media Buying; Research; Graphic Design, Website and Project Management Systems

RESPONSIBILITIES

The allocation of hours between the two components of this position will be driven by the needs of the business.

Marketing/Strategy Support:

Monitor, respond to and track client needsDevelop social media calendars, create and/or schedule posts based on the client deliverablesWrite Blogs/EmailsComplete basic website updates and/or simple SEO milestone tasksProvide options/new opportunities for media based on client goalsParticipate in client meetings and create presentations as needed

Media Buying/Research/Reporting:

Independently use all resources, partnerships, tools and processes related to media placement, research and analysis (ex: Google Analytics, Google Ads, SEM Rush, DSPs, etc.)Avail + Negotiate with Media PartnersPrepare media recommendations with costs, specs, rationale, schedules, flight calendarsPrepare + Send + Confirm Insertion Orders and Media ContractsManage client media budgetsNegotiate Make-goods and Added ValueContinually research/learn about opportunities across all media platforms (traditional/digital/emerging)

EXPERIENCE

Ideal candidates have 1-3 years of hands-on marketing and media buying experience (agency preferred)Google Analytics Certification

Full-time, on-site, with hybrid flexibility offered

Please send your resume to [email protected] if interested.