Marketing & Media Strategist

The Marketing & Media Strategist produces comprehensive advertising plans, develops real-time ad performance dashboards, and compiles thoughtful post-campaign reports. They build strong vendor relationships and coordinate with them when needed on the strategy and at times, execute the campaigns. • You are flexible and can pivot to meet the market's demands and optimize campaigns to be more effective. • Understanding of the digital advertising ecosystem-a strong familiarity with digital advertising platforms and base knowledge of DSPs, SSPs, OTT, and ad exchanges is required. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.