Marketing Mgr

Position: Company Marketing Mgr The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement—translating national campaigns into impactful, in-market experiences.As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.Key Responsibilities Ensure flawless execution of national and regional marketing campaigns across company-owned restaurantsOwn in-store merchandising, signage, and point-of-purchase materials to maximize guest impactPartner with Operations to maintain brand standards and consistency across all guest touchpointsTraffic & Sales Driving InitiativesDevelop and execute local marketing programs to drive dine-in traffic and increase guest frequencyIdentify daypart, day-of-week, and seasonal opportunities to boost on-site salesTest and scale localized promotions and activations that deliver measurable resultsCommunity Engagement & Brand BuildingBuild relationships with local schools, businesses, and community organizationsPlan and execute events, fundraisers, and grassroots marketing initiativesPosition the restaurant as a meaningful part of the local communityOperator Partnership & Field SupportServe as the primary marketing partner to General Managers and Area Directors for company-owned locationsProvide training, tools, and guidance to improve local marketing effectivenessConduct regular market visits to assess execution, identify opportunities, and coach teamsGuest Experience EnhancementCollaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promiseIdentify opportunities to improve ambiance, engagement, and overall guest satisfactionSupport initiatives that drive loyalty and repeat visitsPerformance Analytics & InsightsAnalyze traffic, sales trends, and campaign performance at the market and store levelIdentify best practices and replicate success across company-owned restaurantsProvide actionable insights and recommendations to Marketing and Operations leadershipQualifications4–7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environmentsStrong experience with local store marketing and in-store campaign executionDemonstrated ability to partner effectively with Operations teamsExperience supporting company-owned restaurant environments preferredAnalytical mindset with the ability to translate data into actionExcellent communication and relationship-building skillsWillingness to travel (25–40%)Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.#J-18808-Ljbffr