Marketing Operations Manager

About the Role:This role is perfect for someone who thrives at the intersection of data, systems, and strategy. You'll work closely with Marketing and Sales to drive demand generation and improve pipeline visibility. Key Responsibilities • Manage and optimize marketing automation and CRM systems, with a focus on Hub Spot and Salesforce • Maintain and improve data capture strategy through forms, ensuring data integrity and synchronization across systems • Configure and execute manual and automated marketing campaigns (email, SMS, push), including building canvases, emails, landing pages, forms, and segmentation • Prepare offline marketing data for system imports and support regional marketing campaign intake and execution • Collaborate with field marketing teams to define campaign requirements, track deliverables, and maintain a campaign execution calendar • Monitor and report on engagement metrics (opens, clicks, click-to-open rates) and channel health (opt-outs, bounces) • Build and maintain dashboards and reports to track marketing performance, pipeline contribution, and campaign attribution • Analyze campaign and communication channel performance across customer segments and lifecycle stages to drive optimization • Maintain and troubleshoot integrations between marketing systems (e.g., Hub Spot-Salesforce sync) • Establish and maintain a communication structure to update stakeholders on project status and results • Provide ad hoc analysis and Excel-based modeling to support strategic decisions Qualifications • 3–5 years of experience in Marketing Operations, Revenue Operations, or Digital Marketing • Strong proficiency in Salesforce, Hub Spot, and Excel • Solid understanding of B2B marketing funnels, lifecycle stages, and campaign performance metrics • Familiarity with UTM tracking, lead scoring, or multi-touch attribution modeling • Experience building reports and dashboards to track pipeline and revenue influence • Hands-on experience managing marketing automation systems and CRM integrations • Exposure to demand generation initiatives such as email marketing, webinars, and paid campaigns • Highly organized, detail-oriented, and self-driven • Ability to travel up to 10% of the time for team meetings or events All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.